I’ll have moments where I’ll be listening to a great song and planning choreography in my head and viola! Out pops an idea. But I’d have to say I get my best ideas when I’m dancing! Strange but true.
I get my inspiration from everywhere and thanks to my handy phone every time an idea pops to mind I put it down and review it later to see if it’s viable.
I enjoyed it and wouldn’t change that experience for anything but deep down I knew it wasn’t my calling and I finally gathered the courage to pursue Fashion. Just prior to starting my business I was working on Mortgage Broking – I know it’s so different to this! But it served me well in terms of knowing how a business works, working with numbers and figures etc. I gave up the dance career due to an injury but I hope to one day get myself in gear and get back to it. As I studied I also pursued my passion of dancing and performing and was involved in a couple of dance groups in Sydney. I was born in Kenya and came to Australia as a student 10 years ago. What is you background and what lead to you where you are today? I had never felt like there was anything in the market that could express who I was and hence FroQ AfriQ was born, with the intention to merge my African Heritage with my Western Experience. And that was my light bulb moment! I just felt that was it. There were soo many things that would have led me to start my own label but the one that stands out the most was a conversation I had with a friend who pointed out how my outfits always incorporated an African accessory no matter how western the actual clothes were. We talk to the designer of label FroQ AfriQ, Wanyika Mshila.Ĭan you describe where the inspiration for your label comes from?
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